How I Use Narratives for Qlik: a Q&A with a Data Visualization Leader

April 12, 2016 Alice Robbins

Tristan Nichols

We recently chatted with Tristan Nichols, regarding Narratives for Qlik®. Tristan works at a leading Global Bio-Pharmaceutical company. With over 10 years experience in business systems analysis and data visualization, Tristan is a lead designer and developer at the company. He creates intuitive next generation data visuals that provide agile yet business-critical analysis.

We spoke with him to learn more about how he is using Narratives for Qlik for data storytelling, here are the highlights.

How do you use the Narratives for Qlik extension?

We’re currently using it with applications in development but we’re also exploring adding to our existing QlikSense applications. Specifically, we’ve been using Narratives for Qlik with market share data, over time, for products in the applicable markets, at a national level.

The narratives compliment the charts very well because they provide our infield commercial teams with the most important points up front in easy to read text.

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Has it changed your analysis approach and data storytelling strategy?

Not yet but it will soon. Having more complex data can force more complex visuals. With narratives, you can compliment those more complex (but often necessary) visuals to ensure a consistent understanding of what the data is saying.

As we grow towards consistent understanding, we can get deeper into our data and the narratives will become that much more essential to our analysis.

You mentioned your team is running a series of pilots, what different use cases are you trying?

We have plans to roll out a market share narrative, which will be used by all levels throughout our UK commercial group. We have also discussed a '360 degree account view' which would have a dedicated narrative sheet to it, summarising a great number of data, usually over time, such as sale trend, market share, and our interactions at an account level.

We have a series of KPI metrics within our dashboards and we see Narratives for Qlik complimenting our analysis, rather than our reporting. We plan to use narratives when we expect a direct action/behavior from our infield commercial teams, based on what the data is saying.

The narratives are valuable for providing clear, understandable language for any audience. Our strategy is to add narratives to our external reporting when they can add value (not have them with every single chart) so our stakeholders know when certain insights are extra important to be called out in a narrative.

Thanks for sharing, Tristan. We look forward to hearing more in the future about your team’s use of the extension and the newly added features.

To read about how Qlik’s Financial Services leader is using Narratives for Qlik, visit here. To try Narratives for Qlik for yourself, download it today!

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