Storytelling is the Last Mile of Big Data & Analytics

May 16, 2015

Data is not the target. Data is not the answer. Data is not the insight. Rather, data is the enabler for the real target: insight that is communicated to the right person at the right time, in the right way. Read the POV on why we believe that storytelling is the last mile in big data and analytics. 

For further reading, view our white paper, The Automated Analyst: Transforming Data into Stories with Advanced Natural Language Generation.   

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